How Many Main Pillars Of Digital Marketing
Ever wondered what indeed holds a brand high and mighty in the digital world?
It’s not luck. It’s not just ads.
It is the pillars, the powerful, strategic and tested foundations that have made digital marketing what it is nowadays.
It is not a magic number, not in stone, but when you examine the progression of brands in the online space, you will see seven massive pillars, which keep the entire structure together.
Imagine them as the Avengers of marketing – each of them might be mighty single, but they will not be stopped.
Let’s dive in.
- Search Engine Optimization (SEO) The Visibility Magnet.
In case you were running a business of a store, SEO would have been your store on the busiest street in town.
It is just a matter of ensuring that your site comes up when individuals are looking at things you sell.
Search Engine Optimization will assist you in:
-Rank higher on Google
-Get organic (free!) traffic
-Build long-term credibility
However, this is the trick of it in SEO, but it is not all about keywords. It is all about delivering to customers what they want. Google (and your visitors) will fall in love with your site with fast-loading pages, content of value, and easy navigation.
So, when in doubt, optimize.
- Content Marketing The Storytelling Engine.
The content is indeed king, and it may appear to be a cliché, but it is true.
Your content, be it blogs, videos, infographics, reels, whatever you call them, is what makes people identify with your brand.
Good content does not shout at the customer to buy it. It whispers, “Hey, I get you.”
It informs, entertains, and develops trust and offers anything.
Why it’s a pillar:
Since there is no content, there is nothing to share on social media, nothing to optimize the search engine, and nothing to connect with the users.
The appropriate content does not pursue its users; it draws them in.
- Social Media Marketing -The Human Touch.
Be honest with yourself, you may as well make your brand non-existent when you are not on social media.
Instagram, LinkedIn, and all platforms provide an opportunity to communicate one-on-one with your audience.
Marketing via social media does not involve posting random content and hoping it will get likes. It is all about making regular, original, and interesting content that makes your brand a human being.
It can be memes, a behind-the-scenes video, or strong storytelling posts, but in any case, social media is where brands are relatable.
Bonus tip: Don’t just sell. Interact. Comment back. Use trends smartly. It is the way you create a community rather than followers.
- Pay-Per-Click Advertising(PPC) -The Quickest Way to Visibility.
SEO takes time. PPC gives you speed.
Under Pay-Per-Click advertising, your ad can be found at the very top of Google search results – in real time. When someone clicks, then you will only pay. Simple and effective.
The best part? You have it all budget, audience, timing and even location.
It is renting the limelight of your brand at the time you really need it.
To the extent that SEO provides the base, PPC delivers that instant exposure and leads.
They are a killing duo.
- Email Marketing -The King of Comeback.
Email is still considered to be dead, but it remains one of the most converting marketing tools available.
Email marketing is personal. It’s direct. And it is there that relationships develop.
In welcome emails to special deals, backposts, and newsletters, every message is an opportunity to send one-on-one communication to your audience.
The secret sauce? Personalization.
Nobody is interested in reading a generalized Dear Customer mail anymore. Communicate with your audience, as you know them, since you know them.
- Affiliate and Influencer Marketing – The Power of Trust.
Individuals have more trust in persons than brands – and this is what is meant by this pillar.
Affiliate marketing partners introduce you to other people who advertise your product on a commission basis.
Creators with a loyal audience are influenced to propagate the word through influencer marketing.
The two are based on authenticity and reach.
It is the contemporary word of mouth, with a social media boost.